I love (and in many ways prefer) WordPress Jetpack Stats – but I still need to know how to use Google Analytics – anyone in digital marketing does. Below a list of resources I have tried and tested. I’ll be adding to it as I find more information:
- Google Analytics 101: How To Configure Google Analytics To Get Actionable Data
- Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics
Thanks GrowthHackers for this great info.
There is also the Google Analytics Academy – I haven’t had a chance to work through it yet, but as it comes from Google directly, probably a good option. I’ll update this post when I’ve worked through it.